Welcome to better event outcomes

Industry-leading event production data standards.

The Problem

It’s still 2005. Visiting and in-house production teams often struggle to collaborate effectively due to outdated workflows. Reliance on spreadsheets, notepads, endless email attachments/exchanges, redundant data entry, outdated information – all create inefficiencies that contribute to burnout and costly event mistakes.

The Solution

Master Tour is uniquely positioned to connect its robust network of touring users with venue teams through shared source-of-truth production data. This integration promotes seamless collaboration and enhances event outcomes by breaking down information silos, controlling departmental visibility and enabling innovative data sharing between visiting and in-house production teams for more efficient and successful events.

Introducing Master Tour Venue

Now Available: Master Tour Venue Tech Packs

Master Tour Venue’s standardized tech packs provide venue teams with a comprehensive tool to claim, verify, and manage accurate production details, emphasizing a facility’s unique features and day-of-show best practices.

Key Features:

  • Build trust in your Venue’s tech packs with automatically-generated Timestamps and “Updated by” data
  • Make advancing and producing events easier for both tours and your Venue with powerful search features within a Standardized Tech Pack
  • Upload any multimedia files you want available on your Tech Pack, from HD videos to PDFs to custom console preset files
  • Send your customized Tech Pack URL to booking agents, tour production managers, and more to ensure everyone is working with the most up-to-date info
  • Coming Soon: Master Tour integration to show your Venue’s latest info within Master Tour, and alert users when they’re sing out-of-date info on your Venue


Sign up for the Master Tour Venue Pilot now to join the cutting edge of event production