It was nice to see Master Tour customers The Beach Boys come into town a couple weeks back and then double good to see a nice write up on their tour in the current issue of Rolling Stone magazine
Let’s see if our enormous spend on our PR agent helped at all – yep. There is a mention about Master Tour in there, fantastic job PR person:
Rather than printing each day’s itinerary for the band, everything on the tour is communicated via an app called Master Tour Mobile. The app is updated with itineraries, flight information and daily schedules
Wait a second – there’s more:
The only problem is, most of the guys don’t really know how to use their iPhones».
PR person, you’re fired.
