Our mission is to make all live events a success

Our Story

Empowering Tours with Industry-Leading Tour Management Solutions

Eventric, founded in 2000 by experienced tour managers and live event professionals who have worked with artists like Dave Matthews Band, Foo Fighters, Coldplay, Beyoncé, and Green Day, was created to streamline the complexities of tour logistics. Our flagship product, Master Tour, is now the industry’s leading tour management software, trusted by over 250,000 professionals to handle everything from scheduling and crew management to transportation and accommodations.

Master Tour simplifies tour operations for artists, managers, and teams of all sizes, whether you’re coordinating arena tours or smaller venue shows. This comprehensive software centralizes every detail, allowing teams to focus on delivering unforgettable performances without being bogged down by logistical challenges.

In addition to Master Tour, we introduced Master Tour Ticketing, a powerful solution that allows artists to manage friends-and-family ticketing efficiently and securely. We are also launching Master Tour Venue, a tool that not only optimizes venue logistics but also standardizes technical packs across thousands of venues, providing essential information like production contacts, stage specs, and load-in details.

Additionally, Master Tour Crew, coming soon, will help live event professionals connect with tours, making staffing more efficient.

At Eventric, our mission is clear: we empower the live entertainment industry by offering robust tools for tour management, ticketing solutions, and venue operations, all designed to enhance efficiency, cut costs, and ensure the success of every live event.