Chicago, IL – [December 3, 2024] – Eventric, the Chicago-based leader in live event tour and production management solutions, today announced the close of a $5 million minority equity financing round led by Frontier Growth Founding Partner Andrew Lindner and Staircase Ventures Managing Partner Janet Bannister. This funding marks a pivotal milestone for the company, ushering in an era of innovation for its flagship product, Master Tour, which serves a vibrant community of over 175,000 touring professionals worldwide.
Lindner and Bannister bring deep expertise in live event technologies, with prior investments and advisory roles at atVenu, a leading vertical payment solution for the live events industry. Lindner recently led a financing round for Prism.fm, an emerging solution in booking and live event management software.
Bannister is the co-founder and Managing Partner of Staircase Ventures, a leading early-stage venture capital firm with investments in market-defining business-to-business software companies. Their combined experience underscores the growing momentum and innovation within the live event tech space and positions Eventric for accelerated growth.
Eventric’s Master Tour has established itself as the premier platform for tour and production management, having supported over 150,000 tours and 2 million live events across 35 countries to-date. The platform’s network of 80,000+ monthly active users rely on Master Tour to streamline the complexities of live event operations.
With the new funding, Eventric plans to fast-track its product development and expand its go-to-market initiatives. These efforts aim to deepen Master Tour’s ability to enhance day-to-day operations across the touring lifecycle through industry-wide data standardization, broader stakeholder collaboration, third-party integrations and process optimization.
“This investment is a testament to the trust our community places in Eventric and the unique position of Master Tour in leading solutions for live event operations,” said Paul Bradley, Founder and CEO. “We’re excited to work with Andrew and Janet, leveraging their insights to move faster, push boundaries and continue to innovate on behalf of our proud network of touring professionals.”
About Eventric
Eventric is a leading provider of software solutions for the live event and touring industry. Based in Chicago, Eventric empowers artists, managers, and production teams with tools to simplify complex logistics and deliver seamless live experiences.
For more information about Eventric and Master Tour, visit www.eventric.com.